What is Responsive Web Design


So what is responsive web design exactly? To put it simply, Responsive Web Design (RWD) is a coding technique used to create websites that will work on screens of all standard sizes including mobile platforms like smart-phones and tablets. A well created responsive website should fit nicely on devices without sacrificing content, most of the features, or redirecting traffic to alternate pages that are precoded to fit their device. Let’s face it, redirects are annoying, and linking a page designed for mobile to a user on a desktop can also be very annoying.

Why is responsive design so important

Research shows that 60% of online traffic are using their smart-phones and tablets to access the web. This means 6 out of every 10 visitors to your website may potentially be using a mobile device, and they expect you to accommodate for them as well. If your website is not responsive, you run the risk of your mobile visitors leaving to seek out a competitor’s website that is.

If a responsive website is created right it will also be optimized for faster page loads. A fast loading website encourages further engagement from your visitors which could lead to higher conversions or sales. This is even true for your laptop and desktop traffic… we live in impatient times and it seems that nobody likes to wait for content to load.

Not having a responsive website can hurt your search engine ranking. Just earlier this year, Google released an update to their software that was scheduled to penalize websites that were not responsive. This update has earned the nickname “mobilegeddon” due to its negative¬†treatment¬†toward non responsive websites.

Screens come in all sizes, even for laptops and desktops. Having a responsive design ensures that no matter the device, all of your users should have a positive experience… at least with accessing your content.