5 ways to boost your SEO
It could easily be stated that by the time it takes an average website manager to fully understand SEO (search engine optimization), the search engines would have released new updates to their software and algorithms which makes the knowledge gained outdated. SEO is essentially a full-time job, this is why optimizing your website can become a major source of frustration. However, below are a few tips that seem to stay consistent even as the search engines evolve throughout time. The following tips can help boost the SEO for your website.
1. CONTENT IS KING!
Having a large volume of unique, high quality content on your web pages will improve your optimization. At the moment it appears the baseline standard for words per page is around 300 to 500 words minimum. If your keyword or key-phrases are highly competitive, then you’ll want to have 600 to 1,000 words of quality content.
Make sure to keep your content focused around your keyword / key-phrase. One of the biggest SEO mistakes is to attempt to optimize too many keywords on a single page, or copy someone else’s content which can result in getting black listed or flagged for duplicate content. Google now also ranks content based on reading comprehension level, so poorly written content is less likely to rank as high as quality written content. Google ranks these factors because it wants you to be the most informative source out there about your search term. If your site has not been performing well in search engines, evaluate the content on your website in order to boost your SEO.
2. SEO PAGE TITLE
The most important SEO factor of all of your web pages are the page titles. Both the search traffic and the search engines base the intent of your page by your page title. You can certainly boost your SEO chances, and your CTR (click through rate) by adding your primary keyword / key-phrase to your page titles.
In addition to the page title, you can also help improve optimization by typing a small summary of each page including keywords / key-phrases for the Meta description. While the Meta tags have lost their power with search engines, they still have a low amount of significance.
3. IMPROVE YOUR SOCIAL PRESENCE
Having an active social presence gives you a lot of trust with the search engines, especially if your social presence has active engagements (users commenting, sharing, or liking). We recommend linking your website to multiple different social sites and maintaining an active presence on them. Some of the common social sites that help boost SEO include: Google Plus, Facebook, Twitter, Pinterest, and Instagram. More activity means more attention from search engines.
4. HAVE QUALITY BACK-LINKS
Back-links have become a touchy subject within the SEO industry. In the past people purchased back-links by the thousands and soon after their website would soar to the top of the search engines. Google quickly realized that this little loophole in SEO resulted in people paying their way into higher rankings, which they put a stop to. Back-links are still important, however they must be provided from quality websites with high domain authority. If you spam back-links today your website will be penalized. We recommend quality directory listings such as Better Business Bureau, Best of the Web, Google Places, Yahoo listings, Yellow Pages, and other quality directories to help boost your SEO.
5. POST BLOGS FREQUENTLY
Google loves active websites that provide a fresh source of new and moving content. The easiest way to help boost SEO on your website is by writing quality blogs, and doing so frequently. We recommend posting a minimum of one blog per week at the very least. If you are going to SEO a blog post, you must view it like a web page. Write 300-1,000 words, focus on 1 key term, include a custom title and meta description, and share your blog posts on your social media sites. Try to have fun with your blogs, and write topics that will appeal to your target audience.
We will be posting more information on tips to help improve your SEO next month so be sure to follow back and check in to help optimize your website!