UGA Forever is a Georgia College sports apparel e-commerce responsive website. They have been selling collegiate apparel to UGA fans for over 12 years. Their e-commerce design is built for search engine optimization and is it’s only source for marketing. Their SEO key terms include UGA Jewelry, and Shop UGA. Currently they hold page 1 ranks for 18 of their key terms. Since the redesign, they have seen an increase in conversions up 200% as well as a major traffic increase.
The main challenge of their redesign was to not only increase traffic through SEO, but also to increase conversions. UGA Forever has had major issues in the past for ranking for several of their key terms as well as converting due to their extensive categories and confusing navigation system. We broke down their old navigation system and gave them a new user centered navigation that is easy and fast for users to find exactly what they need. We also gave them a new method for categorizing products that took a lot of the confusion out of the process.
The last main issue we identified was that their previous design was not responsive. After collecting much of their data we found that 80% of their users were coming in from mobile devices. Therefore if we wanted to push their conversion rates up, we knew we had to design a mobile ready website. Check out this web design project:
UGA Forever not only sells UGA products, but also makes their own officially licensed UGA t-shirts. We thought this would be a great opportunity to help them by making our very own line of UGA t-shirts as an experiment. We created a small brand and started off with 3 shirt designs. Since that time we have created 12 shirt designs, 3 t-shirt lines and have sold over 50,000 of our own shirts.
The three t-shirts to the left are from each of our three t-shirt lines. The White t-shirt design is from the "back woods" line, the red t-shirt is from our "smack talk" line, and the black is from our "vintage" line. The shirts created from UGA Forever have had overwhelming success online and throughout many stores selling UGA apparel. We are excited to be releasing another exclusive t-shirt line from UGA Forever very shortly.